Biases in Decision Making

Explore how cognitive biases systematically warp financial judgments, consumer choices, and risk assessments. Through scenarios drawn from investing, medicine, shopping, and organizational life, you will learn to detect the invisible forces that push decisions away from rationality and practice concrete techniques for resisting them.

intermediate18 minCognitive Biases

Question 1 of 617% Complete

Priya launched a mobile app startup eighteen months ago, investing $140,000 of personal savings. User growth has stalled at 200 monthly active users, two pivots have failed, and her technical cofounder just quit. A trusted mentor tells her: 'The market has spoken — shut it down and preserve what capital you have left.' Priya responds, 'I can't walk away now — not after everything I've put in.' What would a rational decision-maker do differently?